Hello,
Treatment by BRAD COLman
Day in the Life of
Black Dog.
A Tarantino-styled, heart-pounding ode to Black Dog Furniture’s soul: Bean, the charismatic canine foreman, leads a gritty, golden-hour journey through the workshop. From slow-mo struts beside founder Andy to paws padding across reclaimed timber, this ad blends stylish grit with heartfelt homage to Arnie, the original “director of operations.”
1
Introduction
music suggestion
press play then read
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Scene 1
1
(10 sec)
Shot 1: Quentin Tarantino-style wide shot
Slow side-track with camera – Andy & Bean hop out of a Black Dog police car (slow motion, low angle).
Shot 2: Bean (glasses on, trotting) + Andy (apron, boots) walk in sync towards camera.
VO: “Every dog leaves paw prints… and some leave legacies.”
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Scene 2
2
(10 sec):
Shot 3: Quentin Tarantino-style wide shot (low angle) – Golden-hour light floods the workshop. Bean trots past a foreman sanding a Woolpress Leaner, sawdust swirling in the light.
Shot 4: Low-angle wide shot – POV handheld, slight wobble (mimicking dog’s gait).
Bean’s perspective – Workers’ boots, tools, and wood shavings as Bean approaches a craftsman. Bean sits on a workshop bench watching the craftsmen doing cutting and sanding— They’re smiling doing so.
Shot 5: POV (worker’s perspective) – Wide shot of patting Bean’s head as he gives a warm smile back to the craftsman.
Shot 6: POV from a man patting Bean – “Gooood boooy.”
VO: “Twenty years ago, Arnie became our first foreman.”
2
By incorporating POV shots with the Insta360 X4, we can capture a dynamic, dog-like perspective that brings a unique touch to the film, perfectly embodying the essence of Black Dog.
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Scene 3
3
3
(10 sec):
Montage: The dog explores the showroom
Shot 7-9:
• Paws pad across a reclaimed timber floor.
• Close-up of paws trotting past.
• Wide low shot of Bean exploring (he enters frame, then exits).
Stylized school photo nostalgia with Bean in front of a backdrop
Shot 10-13:
• Locked-off wide frame (tripod) – Bean sits on a Woolpress Leaner chair, wearing. sunglasses, paws crossed. Flash transition to…
• Same frame – Bean now on a rustic dining table, staring at the camera with a ball in his mouth, huffing and puffing.
• Flash transition – Bean lounges on a Black Dog bar leaner, head tilted.
Camera: Slow zoom out reveals stamped “Black Dog Furniture” logo beside his paw.
Super-fast cuts: High energy – keep energy up.
VO: “Today, his spirit lives in every piece… built for families, gatherings, and the moments we treasure.”
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Scene 4
4
3
(7 sec)
shot 14:
Bean lies on a porch beside a weathered Woolpress Leaner.
Camera: Slowly zooms out (Tarantino-style) to reveal a “Black Dog Furniture” sign.
VO: “Crafted for Generations. Inspired by a Best Friend.”
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Aesthetic - Lighting
Aesthetics
RM Williams polish meets Travla Beer grit. Tarantino swagger meets Black Dog’s soul.
slow-mo struts (Andy + Bean), prowling POV shots, and flash cuts in montage sequences. Every frame honours craftsmanship—locked-off symmetry elevates heirlooms; handheld chaos captures Kiwi authenticity.
Like Travis Fimmel’s Travla, it’s unscripted yet intentional. Bold, purposeful, undeniably theirs.
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Aesthetic - Lighting
Lighting
Warm, natural light bathes timber and hands—soft shadows highlight raw texture. Travla’s authenticity meets RM’s polish, with Tarantino grit (dusty sunbeams, moody accents).
We want to light so the spot feels like Black Dog: crafted with soul, not just tools.
3
This film embodies Black Dog’s soul: rugged Kiwi craftsmanship, loyalty and legacy. Through Bean, the canine “foreman,” we honor Arnie’s 16-year legacy and Andy’s values—raw Travla Beer grit meets RM Williams polish. Tarantino-style visuals track sustainable timber’s journey from forest to workshop, celebrating hands that shape heirloom furniture and moments that unite families.
It’s unapologetically Kiwi: hardworking artisans, reclaimed materials. Commercial edge meets heart. For Black Dog, furniture isn’t just made to last… it’s made to mean something.
Crafted for generations. Inspired by a best friend.
To Wrap up...
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*(Breakdown below is subtotal + 5% insurance)*
Key Costs Amount (NZD)
Gear $1,535
Crew $2,930
Travel $600
Editing $900
Extras $450
Total Budget
Terms & Notes:
Inclusions:
Shoot Days: 1x unpaid location scout day (DOP + Client) + 1x 10-hour shoot day.
Equipment: Camera, lenses, gimbal, lighting, monitors.
Talent: Client-supplied (employees/family).
Deliverables: 1x 40” ad + 15” cutdown (16:9).
Catering: Provided for crew + client.
Accommodation: 3-bedroom stay in Cambridge for DOP, Gaffer, and Assistant.
Music licensing,
drives (4TB HDD).
Payment: Full payment due 7 days post-shoot. Quote valid 30 days.
Flexibility: Changes post-approval may incur extra costs.
$6,735.75 NZD (incl. GST)
PDF LINK
Before yo go...
Let’s craft a campaign as intentional as your joinery—built on your DNA, sharpened to turn industry heads. No filler, just legacy-making impact that’s unapologetically Black Dog.
This concept is a starting point—your vision steers the ship. We’ll keep it lean and adaptive: tweak scenes to spotlight specific craftspeople or reshuffle the narrative to echo Arnie’s legacy louder. No rigid scripts. Want more forestry footage to mirror Andy’s roots? More close-ups of hand-tooled joinery? We’ll pivot. Think of this as a collaborative workshop, not a factory line—Your story shouldn’t be told any other way. You approve the final blueprint before we pick up a camera.